Tasked with creating Common's complete brand identity and marketing strategy, we worked to capture the essence of a typical Northern Quarter bar mixed with the flavour, flair, and personality of South America. 

 

Our design strategy was rooted in the concept of a fun and friendly dining experience mixed with high-quality food and cocktails. Drawing inspiration from bold, bright colours and typography from old wrestling videos, we created a brand identity, illustrations, a custom website, social media accounts, print and digital assets, marketing strategies and email marketing campaigns.