Concept Creation / Branding / Marketing / Website Design & Build
Social Media/ Merchandise & Graphic Design
Dirty Blondes is an unapologetically cool bar in Blackpool town centre, serving innovative cocktails and New York-style pizzas. The owner came to us with a very specific idea of branding, image and voice for the business, which we developed and strengthened into a cohesive identity.
We started by creating an iconic logo, which is well known across the Fylde Coast and can even be seen on a car in Dubai. From this, we created a strong brand identity that is clear across all aspects of the business. From the staff uniforms (and matching tattoos) to the menus and merchandise, Dirty Blondes has already become embedded into Blackpools culture despite being open for little more than a year.
We brought in Madi to create a branding concept which reflected who we are as a business, and something that our guests would engage with and be a part of.
From logos, to social media, email marketing, menu design and even merch design Madi has made Dirty Blondes what it is today. I couldn’t recommend her more.
- Jake Whittington, Owner of Dirty Blondes
Dirty Blondes presence has continuously grown with a mix of digital content, including promotional videos, food and drink high-res images, menu PDFs, text and booking/inquiry forms, and a mix of community and music events. Pre-Covid, peak website views reached 10k+ per month, and social media engagement was around 120k+.
Social media has proved invaluable to building the brand, and we can proudly say we have yet to use paid advertising. Our focus is on creating engaging and shareable organic content that never stays the same. We purposely never post the same image twice and want to keep our audience guessing with what we'll do next.
We are excited to have worked with the Dirty Blondes team and can't wait for the year ahead. We have some big things planned!